As an employee of the magic shop in question (The Vanishing Rabbit Magic Shop), I feel the need to respond here.
Our cards are $8.99 (Canadian dollars) because we're in Canada and it reflects the cost of Duty, Canadian Goods and Services Tax, and Custom Brokerage charges.
If shipping were less, our cards would be less- we're not out to scam anyone.
If you live in Canada, and feel you can order magic, cards, or other magic items ONLINE from other dealers for cheaper, fine. Do so. But be prepared to pay the GST charges, Brokerage charges, Shipping, etc. yourself.
We're a brick-and-mortar magic shop, and that still MEANS something to the customers who can actually still come into our shop and get help, ask questions, and get items they want NOW, without waiting for shipping.
Everything we sell comes with support; if you can't do it, we won't sell it. We'll teach it to you personally if you don't understand the instructions. What online shop can offer you that with EVERY PURCHASE you make?
Regardless, you pay more at a brick-and-mortar shop, for the above reasons, and for things like RENT, PARKING SPACE, heating and electricity, etc.
If you STILL think our prices are too high, that's your choice. But I think the fact that we're getting positive feedback from the large majority of our customers (first-timers and regulars), shows that we're doing good things here, and we're going to continue to do so, with or without your sale.
Scott.