Truth be known, there's not a HUGE difference between the majority of close-up pads in that price range. Granted, you can get much nicer ones and there will be a difference in quality, however, particularly if it's your first one, I would think it would be fine.
The brand that I bought with my first one was:
http://www.penguinmagic.com/product.php?ID=1468
That particular one is out of stock. If you call penguin and ask them the difference between them, they should be able to give you a comparison.
Another option is the Apollo pad. It was once sold by Ellusionist, but is no longer carried by them as far as I know. While it was more expensive, I don't think there's really THAT significant of a difference.
Of course, the end-all/be-all of close-up pads is the one attached to the Close-Up tables by
www.subdividedstudios.com . It was once endorsed by Justin Miller, however him and Sebashtion (maker of the table) went different ways...it's still phenominal, but in a price range all its own.
Again, for someone buying their first close-up pad, the one you've selected should be more than fine.
Hope it helped.