If you are referring to this passage:
"Ladybug resource guide: You can easily obtain enough ladybugs for hundreds of performances. The ladybugs are shipped in a self contained package and require no feeding or care."
Then what it means is that it includes a ladybug resource guide, that tells you where to buy ladybugs. When you buy the ladybugs from one of the sources they give you, or any other, they will be shipped in the self contained package, and are easy to care for. The resource guide tells you about the ladybugs, but doesn't include them.
So the ladybugs are NOT included. I'm sure you can think of a few logistical issues on the dealer's side for why not, but yeah... When you order them from a gardening shop, you'll pretty much get a whole lotta ladybugs. You put them in the fridge - they will hibernate for quite a while - and then awaken when you pull them out. You are provided with the gimmick, as well as some tubes to carry extra ladybugs in, and it's all in a nice little package.