The Gimmicks Lab by Jay Sankey

Michael Kras

{dg} poet laureate / theory11
Sep 12, 2007
1,268
3
Canada
www.magicanada.myfastforum.org
There has been a lot of buzz about this project recently. Many Sankey fans were disappointed with Jay's recent release 'Bending The Real', which I actually liked for what it was, so I'm sure there are quite a few people who are a bit cautious about hitting the Add To Cart button on this one. I'm here to put those fears to rest.

The Gimmicks Lab is easily Jay's best release of 2011. The amount of care and thought put into this project surpasses anything else he's put out this year. You are supplied with a DVD that is over two and a half hours long, as well as a multitude of gimmicks. These gimmicks, simply put, are wonderful. They have been beautifully crafted and are of a very high quality. My personal favourite of these included gimmicks is Maximum Capacity, for which the thinking behind the Omni Deck has been adapted to a Tic Tac box. Everything is nicely packaged and put together. I smiled when I got a peek at almost every single one of the gimmicks.

The DVD itself shows even more just how much work and effort Sankey has put into this project. At a running time of two and a half hours to explain 13 effects, he literally leaves no stone unturned. Every effect is explained excellently, and each one has at least a handful of different handlings. There will certainly be a handling that suits everyone's needs and styles. One minor quibble with the DVD: While it is beautifully detailed, I believe Jay would have benefited from a cameraman. He does the entire DVD on his own in an empty room, and instead of having a cameraman to pan up and down, Jay has to grab the camera and pull it around to pan down to the table or up to his face. In doing so, his hand briefly covers the microphone and the sound is briefly muffled. This does not really detract at all from the learning experience, but it's worthy of note for those who may be bothered by such an informal sort of production. Along with his careful explanations of all of the included effects, Jay also includes thoughtful and inspiring theory segments that discuss the psychological and social aspects of performing with gimmicks. I particularly liked the segment on "The Borrowed and the Found" which dissects the strenghs and weaknesses of using 'found' objects for magic as opposed to borrowed ones.

Here is a brief overview and my thoughts on each of the effects within The Gimmicks Lab:


Unholy- This gimmick is the perfect companion to Jay's famous effect Holy Moly, as it allows you to vanish the hole off a metal washer with no sleight of hand or funny moves. Jay has essentially taken the principle of the Chinatown Half coin gimmick and applied it to a washer, for which it works beautifully. In my pre-order set, Jay also kindly included a complete set of Holy Moly washers, and explains the handling of the effect which incorporates Unholy on the DVD. This gimmick is machined by Roy Kueppers and is beautifully made. It will last you forever. I think this is a beautiful, striking alternative to the original Holy Moly effect.

Maximum Capacity- Easily my favourite gimmick included in the set. In performance, a Tic Tac box is emptied of it's contents, and surprisingly transforms itself into a solid block of clear plastic like an Omni Deck. This gimmick is gorgeous. Again made by Roy Kueppers, it looks IDENTICAL to a normal box of Tic Tacs until you remove the lid and show that it is in fact a solid block. My mind has been running wild with ways in which you can use this, and Jay has many handling ideas on the DVD... some of which draw focus to the Tic Tac box for a magic effect, and other's in which the magic occurs in a casual, non-performance setting. Either way, I'm extremely excited about this and I think you will be too.

Scar Tissue- In this, a corner is torn off of an old taxi receipt out of the magician's wallet, and the corner is impossibly fused to the back of the receipt! The corner has melted into the fibers of the card and it can be completely examined. Jay includes 5 specially printed taxi receipts that are printed on very thick high-quality stock and look totally legitimate... he even leaves all the spaces on the back of the card blank for you to fill out your own information. The taxi receipt is such an unassuming, normal, organic object, and the payoff of this effect is strong. The amount of handlings for this that Jay explains on the DVD is very overwhelming. You can tell he's put a ton of thought into this one. Only the 5 receipts are included, but most of the handlings Jay explains allow you to use the same card over and over again. You'll want to carry this one in your wallet immediately.

Metamorph- This is a gimmick that accomplishes a super visual change of a bill, playing card, or other paper object. Before I received The Gimmicks Lab, I had a sneaking suspicion of how this effect was accomplished, and I was correct. It is very useable and practical, but I can see many people being disappointed by the method. The method seems like a bit much for a bill change, but it is incredibly visual and leaves you completely clean with a completely examinable bill. While the method is a bit fidgety, Jay has provided many easy and practical ways of getting in and out of the effect. There are some clothing considerations, but these considerations will be no problem for most workers. At a first glance, I'm a bit underwhelmed by this one, but I'm also more than willing to give it a try and test it out. The gimmick has obviously been given some careful thought. Some of you will love this one, some of you won't.

Infiltrator- This gimmick is included as a bonus with The Gimmicks Lab and it's explained on the DVD as well. You are provided with a small starter pack of a new gimmick, co-created with Jeff Stone, that allows you to load any small object into a completely examinable sugar packet. I didn't expect what I got, and I was admittedly a bit disappointed at first... but then I watched the DVD, and it made me unbelievably excited to work this. You will use up one gimmick each time you perform this, but it's totally worth it. This is practical, workable, and devastatingly cool. The amount of powerful possibilities for Infiltrator are extremely exciting. As I stated, you do use up one gimmick each time you perform this, and you get a very small amount, but I'm sure there will be refills available on Sankey's website very soon. You can do everything from load a coin, ring, or folded card into the sealed sugar packet, to turning the sealed sugar packet inside out by magic without spilling a single grain of sugar, and so much more. Creative thinkers will have a field day with this one.
 

Michael Kras

{dg} poet laureate / theory11
Sep 12, 2007
1,268
3
Canada
www.magicanada.myfastforum.org
Temporary Insanity- A borrowed finger ring cleanly melts on and off of a normal drinking straw. I love the handling on this one, and when I wathced the explanation on the DVD, I was totally surprised to find out that this effect uses a gimmick. It looks totally innocent and unassuming, and I never would have guessed it. This is one of eight other effects on the DVD that use a sort of 'on-the-fly' gimmick that you can make at a moment's notice with common materials. The effect looks great, and the method is just as good.

Outbreak- I'm not a fan of this one. Essentially, this allows you to impossibly squeeze two potato chips out of a factory-sealed chip bag. The most interesting part of this effect was gimmicking the bag itself, but I personally would not go to the effort. I feel like, despite the factory-sealed bag, this will still come across as more of a gag than anything. The thinking is certainly clever, but I can't imagine anyone doing this.

Party Animal- LOVE the thinking behind this one. In this, a straw transforms into an animal balloon. Very offbeat, surprising, and cool. This is a great effect for restaurant workers, especially if you also do ballon sculptures. It makes great use of the fact that a white drinking straw and a white animal balloon can look almost identical to each other.

Cluster- This is an updated version of an effect Jay published a while ago called 'A Twist in Time'... though here, he makes use of a more common object than a twist tie. In this, a spectator ties a regular drinking straw into numerous, obviously impenetrable knots. The knotted straw then impossibly melts onto the finger ring the magician is wearing. I like this simply for the fact that spectators just won't see it coming. The handling is very natural and completely above suspicion. While there are minor limitations that could turn some people off, I think this effect would make a great opener for a restaurant set. Magic without cards with powerful impact.

M+Mental- Predict which colour of M&M candy the spectator will choose with 100% accuracy. While the method and thinking behind this isn't new, Jay nicely draws all of the elements together by keeping the method contained within the bag of M&Ms (it's hard to say much without giving away the method). I would, however, eliminate one of the possible choices of colour to get rid of one piece of the effect I feel doesn't fit. Use only three colour options, and I dig it... that would make the entire effect self contained. This isn't going to set the world on fire by any stretch, but it's solid, practical, and organic.

Dislocation- I'm a huge fan of this one. The magician offers the spectator of piece of gum from a blister pack. However, before you give them a piece, you tell them it will cost them one penny. When the spectator hands the magician a penny, an odd yet visual moment of magic occurs in which the penny penetrates the blister pack and transforms into a piece of gum as it falls into the spectator's awaiting hand. So far, so what? Then, incredibly, the magician removes the blister pack from the cardboard cover and shows that the penny is now INSIDE the bubble where the piece of gum was moments before! The penny is popped out of the blister pack to finish. This reminds me a lot of Ultra Gum, although it requires minimal preparation. It may not be as fair as Ultra Gum, but the impact is, I feel, identical. This is strong, strong, strong stuff. The method put a huge grin on my face. I think you'll love this one as much as I do. It's one of the effects on here that I literally can't wait to try out.

Deranged- The Starbucks logo on a coffee sleeve distorts itself in a neat, visual, disarming magic moment. Another effect I'm not particularly fond of. It's really not my style, or something I'd ever desire to try, but I can't say for sure whether anyone else will feel similarly. The effect certainly looks very cool visually and it's a nice way to mess with someone's mind, but I'm not too fond of the method or effect really. I'm only one person though, and I'm sure others will love this one. There's just nothing about it that made me want to get out and try it.

Inpossible- This impromptu gimmick is a way to make a marked coin impossibly appear in a SEALED packet of jam or honey. The spectators can actually see the marked coin through the clear bottom of the packet. This uses a clever on-the-fly gimmick for a very fair looking effect and revelation. The coin genuinely appears to be inside the sealed packet, when it, cleverly, is not. The retrieval of the coin from the packet may strike some people as being a bit fidgety but, in the moment, there will be no heat on the "dirty" object, especially because the display of the coin inside the sealed packet looks so fair. Next time I'm at breakfast, or anywhere else I can get some jam packets, I will certainly be trying this out. A lovely solution to an impossible effect.



So, at $75.00, is The Gimmicks Lab worth it? In my opinion, yes. The gimmicks you get are beautifully made, and the DVD is incredibly thoughtful and thorough. This project is clearly not something that was rushed to the market and it's obvious that these effects have been in development for years. You're getting a wealth of information here, as well as truly clever gimmicks for very strong, practical worker's effects. I'm not a person who is very fond of gimmicks, but I can tell you that I will be using at least one of these gimmick on a regular basis. Maximum Capacity is something I'm very excited to start carrying in my pocket, and Scar Tissue is never leaving my wallet. While there are a few effects I consider weak, the amount of great material completely outweighs this and makes The Gimmicks Lab a fantastic new release.

You can purchase The Gimmicks Lab at www.sankeymagic.com
 
May 18, 2008
807
0
Woah! I had a lot of questions about this one (and not very high hopes), but now I'm really considering it.

Thank you for the excellent review, as always.
 
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