Magic Live, which traditionally brings out the leading performers and most experienced artists in our field, came in at less that $1,200 even once you factored in registration, hotel, meals, AND air fare.
You could go to the combined IBM/SAM convention in Louisville which promises to be the largest magic convention held in the US in years for less than that price.
But only you know how to place value on your money. If any of these people really drive you to reach into your pocket - go for it. To me, I would rather spend time with people who have had succesful performing careers for years, people who have made tons of mistakes and learned from them, people who have made their living performing for real people in real venues all over the world - not just making videos for other magicians. But that's a matter of personal taste.
And while this event my promise a smaller, more exclusive attendance, you should consider two things: 1) there are many exclusive conventions in this country (limited to 52 or less) which are much more affordable and bring in LEGENDARY talent. 2) even at the biggest conventions, you can always seek out the people you want to spend time with, they are often there as attendees. They are usually more than happy to sit down and spend quality time with someone who is serious - and you don't have to pay for it (well, except maybe with a 'thank you'.)
Just be careful not to let the hype cloud your judgment.
Brad Henderson
p.s. If the marketing guy is a Dave Dee acolyte, the secret word is "guarantee."