What is the strategy of Selling Magic Today?

[alex26i]

As you know Magic is one ODD thing to be selling. You want magicians to buy your stuff and this is always going to be a limited market no matter what. Now with internet there is an New generation of Home magicians. My club has had very few new members in the past 2 years.

I guess I am confused, is the new strategy to go mainstream. To have TV show on A&E or fine living. showing how to do magic, just like a cooking show?
Maxim Magazine has millions of readers and yet they featured the Cards from this site.

When I perform the first question I get is, Where do you learn all this stuff?
It is going to hard to tell a story about traveling the world when someone blurts out, OH I saw that one on THEORY 11.
What other websites did you buy your junk from.
The biggest problem is, How do you make money off a product you only want certain people to have?

With internet, youtube and all the rest of the stuff out there, the idea of going out and keep doing magic is becoming a joke.

You know how many times I perform something and someone says. OH I will just look it up on the internet. With 11 year old kids are posting explanations of things they have scavenged from the net.
Creators are posting on Youtube please take down the explanation of my trick.
People don’t care how much work you put into something if they know how it is done that is the end of that.

Many older magicians tell me this doesn’t matter, exposure won’t cause a problem. While the TT is exposed on a INTERNATIONAL movie as a joke , so don’t be surprised to hear.. OH WAIT you got one of those Thingys. At no time in history have we had the ability for one guy to tell a secret to millions. It might have been he told a few friends in past times and it died at that point.

SO what is up with this guy? Any thoughts about the next generation of Magic Savvy people.

 

[Close-Up Expert]

Well I use a TT every week and have only been called out on it a handful of times (less than 5) in the past year. I've also NEVER ONCE had someone tell me where I got something from, or they were going to go home and look for exposure.

I've said it before, and I'll say it once again. Exposure means absolutely nothing to me as an entertainer...I don't just do tricks, but I entertain people with magic. That is something that can't be exposed, nor duplicated. This is something else I've always said...

Sell yourself and not the magic. The average hobbyist has nothing to worry about here, but most people making money from magic do. If you sell the magic (get the gig based on your tricks), then you're easily replaceable. That's like getting a restaurant gig based on price or building the traffic in the place....if you do that, your days there are numbered as well. That's why to be a successful magician, you need to sell yourself. Make the client believe you're the only magician they can hire that will make their event a success. No one else will work...ONLY YOU! That's is just one difference of selling yourself, and not the magic.

And if you do that, exposure will never hurt you.

Best.
Steve

 

[copperfield 14]

If you want to sell to certain people then your site will not be big. Normal laymen do not go to different sites and buy tricks just to be a heckler. People who saw the maxim add are not gonna go to theory11.