The effect is my own, one of a series of effects called: (b)LUSH. The one in the video is a variation of "(b)LUSH: apparation". The series itself has that, as well as a few variations of water-to-wine effects. I'm working on many projects right now, one of them being a full-length book that right now I'm calling "Thoughts From Inside The Cage", (only a working title, subject to change), wherein the (b)LUSH series will be taught amongst some of my other work, including sleights, psych work, and performance approach and philosophy. It is scheduled to be complete in late 2008 and will be a downloadable ebook and will be sold exclusively through Devil's Advocate Productions, more soon. Thanks for the interest, I'll keep you updated.
Best
-Christopher Alexander