It's both...
$1,000 a gig is insane, however $10 a gig is even more insane in my opinion.
I won't state the price that I charge, but it is in the hundreds (100, 200, 300, etc), and I consider myself to be under-charging at that price. Amature magicians (and by amature I mean the ones that do it as a side income) charge around $300, and professionals charge in the THOUSANDS. Go to gigmasters and look at the max price for some of the pros on there....If someone charges $200 an hour, sure it's under-pricing, but it doesn't really hurt any other working amatures out there, however by charging $10-$30 a show makes the booker think that is the normal price, and when then go to hire another magician- one who charges the average price- they will not book that magician because they are used to a price that is 30 times less than the norm. By charging $10-$30 a show, even $50 a show, you are selling out every working amature in your area who charges a fair price.
Ask a working amature in your area....chances are they charge anywhere from $200-$400 a show, and do 4-10 shows a month if they're really into it and 2-5 if they really do it as more of a hobby then a side job. So yes, it is how many times you make the money, however it also matters equally as much how much you make too- even if you don't care about the money but do it so that all the other magicians in your area have a fair chance of getting a gig.
~David Rysin
Yea...you're gonna hate me too probably. And let's get this out of the way beforehand to, that there are just my opinions.
$1,000 a gig is not insane...in fact, it's not even that unusual for most. I can't say I've been there before, but I know quite a few magicians that don't even get off the couch for less than a few grand....one of them has a contract with AMResorts in Mexico and does 5 shows a week year round (with 3 months off during the holidays here).
I also find it kind of funny how you say what others charge, like "Amature magicians (and by amature I mean the ones that do it as a side income) charge around $300" <<direct quote<<
I'm semi-pro. That means (for me atleast) that I'm not doing this full time, as I'm also going to school as well and am actively involved in sports. But, magic is my primary income too, and it's how I pay my car insurance, cell phone bill, gas, food (when I go out to eat w/ friends), etc. While my parents are awesome, I still pay most of my own bills. But, I don't charge $300/hour. Right now, I charge $150/hour. I also have a 30 minute close up show where I charge $125 for. Those are MY rates....not to be determined by anything else except what the market in my area can bare.
To put a specific price out there for ANYONE OTHER THAN YOURSELF is just plain crazy...no ifs, ands, or buts about it. $150 an hour here could be $500 an hour out in California...pricing depends on so many variables and factors that it's absolutely insane to try to put a definite number on any of it.
Now on to another point...me personally, I don't care what others charge. I used to, before I realized how little it affects me in the long run. Sure, I might lose a gig or two to someone under-charging, but I could also lose one due to me under-charging. What I mean by that is that some people base quality off of what you charge. If it's not "up there" with the other pros in your area, you'll end up standing out. Not in a good way mind you.
For me, I try to find that all important median for what I charge, versus what others charge in my area. But then again, it's a double edged sword for myself...I'm practically the ONLY magician in my area. It's good because I have little competition, so I don't have to worry about that. But it's also bad in case I ever need a sub for me at Red Robin. And if you want to talk rates, me being the only magician in my area doesn't allow for clients to check around to see what a "fair" price is. They see $150/hour and simply judge it off of what they make. That simply sounds ludicrous to your average Joe making $30 an hour, working 40 hours a week.
Best.
Steve