Hi Rneogy!
Typically, for stand-up, living room, and stage I charge
per person. And that depends on your level that you're comfortable asking for. If it's a big corporation and there's 400 people there, I have no problem breaking it down to $10 per. That said, you don't want to price yourself out of the home market. If it's for someone's dad's 50th birthday and there's going to be 60 people there, I might drop it down to as low as $5 per.
Your goal as a businessman is to
leave no money on the table. That means-
get all of it. If all they have is $300, there's no point in charging $400 and not get the gig- thereby getting nothing. And, conversely, if their budget is $4000, don't sell yourself short. The trick is, and this will come with experience, knowing what their max is...
All my best,
Jamie D. Grant
www.Professional-Magician.com