Hey, I missed the contest window, but I love reminiscing!
A mysterious post on the Penguin magic forums called "What is Theory 11?" appears.
The mysterious video talks about the 10 known theories of magic and that there is an 11th coming.
The video and subsequent videos also had clues within. Binary code, backwards audio, flashing words. All using mystery to build anticipation. All leading to a timer.
As the timer ticked by, I sat by my computer refreshing and refreshing. And then the first glimpse of Theory11.com. The Guardians and a couple of great effects at launch.
Bought a deck.
Then it was down the rabbit hole.
Happy Birthday to T11 and the awesome community!