Is it the release of the countdown, or will actual products be released tonight? On Facebook, they said the countdown begins tonight.
True to T11 form, most likely it will be a week of teaser trailers, photos, and things of that nature and then the actual release will be this Friday at 11pm EST. I wouldn't wait up tonight for anything that's tangible.
Don't get me wrong, T11 has some amazing products, very creative artists, terrific customer service, and they have brought a much needed cool factor to the art of magic. In no way does this take anything away from a very good company they've built.
They cater to the right demographics and so a lot of kids belief every hype that comes out. But for those of us who aren't 15, it's been a bit of too much of "crying wolf". For example, during the week when the titanium Tallys came out, the hype was "7 new decks will be released" (or something along those lines), the reality was they counted the red and blue decks as 2 and there were not any actual new deck designs. Great word games for marketing, but word games none the less.
Every DVD project and 1-on-1 comes with the same platitudes and after awhile it becomes white noise. This is why you see a lot of comments where people are asking, "is it just another deck?" and other such questions. You see a lot of cautious excitement because people have been disappointed before.
The irony of it is, I actually think this particular project from T11 is something that will be worth the hype and build up. However, I wish that the team at T11 would be a little more judicious in how they pump up every single release because when it comes to something of this magnitude when it is appropriate, they unfortunately lose a lot of people.