Hey gang. Fans have been telling me about this thread for weeks. I assumed it couldn't be as bad as they said, but wow, it really does have a nasty-spirited, 'bashing' vibe.
If you review the thread, you'll see it's mostly the same, small handful of people complaining about my big box of magic promotion. But the fact is that the OVERWHELMING MAJORITY of my real fans totally celebrated the spirit and the value of the promotion.
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"I knew when I saw the videos that I was in for a treat. But when I opened that Big Ass Box, Jay Sankey you are my personal hero."-Matt Phillips
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Mind you, it's not like the promotion didn't have it's hitches. When people heard that I was pretty much GIVING AWAY over $500 in dvds for only $129, the buzz jumped from big to INSANE. We received a storm of emails asking to order the big box even before it was even released.
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"Opening my BABOM was like opening a treasure chest!!! Rrrrrr!! Thanks Jay, this is GREAT!!"-Gerarld Slone
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Then on the release day, the traffic jammed the website, and we immediately started getting more emails. And not nice ones either. Lots of anger, criticism, name-calling and blaming. Can you believe it? Man was that disappointing for me. I understand how a jammed site can be frustrating, but the WHOLE IDEA behind the 'big box promotion' was for it to be a customer appreciation event! A big, fun, grinning THANK YOU to all my awesome fans. But something about the big box event seemed to attract a greater percentage of 'less than gracious' people than any of my other events in the past.
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"Just wanted to say that the Big-Ass box of Magic was received and wow- is it amazing. Great stuff. I'm thoroughly impressed. Please pass along my thanks to Jay and the rest of your crew. Really appreciate it."-Zach Counsil
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So the site was jammed, fans couldn't place their orders, and we decided to tweet + FB to let people know that we would be willing to 'reserve some boxes.' So a ton of reservations poured in. And then we sold-out.
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"Just got my Big Ass Box. I feel guilty for receiving all of this stuff -thanks so much!"-Alexander Thal
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And then as soon as word got out that there were none left, guess what? MORE angry, pissed off, unfriendly emails, demanding this, accusing us of that. I know many companies put up with a lot of rude and even abusive customers in order to not lose a sale, but that's NOT how we are at Sankey Magic. We are a small company, and we have nurtured very friendly, familiar relationships with an awesome group of loyal, long-term customers.
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"Got the BABOM today!!! Holy cow there is a lot of good stuff in there! Thanks for the great deal, Jay!"-Mark Vallancourt
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And as for complaints about us substituting products, from the first day of the big box promotion we warned of limited quantities on some of the items, but promised that if we sold out of a product, and a substitution was required, it would be for a product of equal or greater value.
But I felt so badly about the jammed site that I decided to include an autograph in every box, and also told my staff to include a few BONUS products, not in the first 50 boxes as advertised ---but in EVERY SINGLE BOX.
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"The big box is even bigger than I thought. Jay IS Santa Claus. Can't thank you enough."-Max Richards
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I also wrote a special 'thank you note' to be included in the first 125 boxes, but because of a misunderstanding in our shipping dept, the letter was included in all the boxes, which has lead to a few misunderstandings. Definitely a ball we dropped.
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"Just opened my box. Truly mind-blowing. The box is definitely one of the best purchases I have ever made."- Sean Gross
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And now, what do we have? A bunch of guys posting a lot of mean-spirited comments and even TOTAL LIES about me, my staff and the big box. For example, there have been a few posts claiming that 'because of all the customer complaints' I've been contacted by credit card companies and law offices. In over 25 years of business I have never ONCE been contacted by an upset credit card company or anybody from any legal organization whatsoever. Just more BS, spread by haters with too much time on their hands.
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"Just wanted to send a "BIG ASS" thank you to you! I got my Big Ass Box of Magic today! What an awesome deal. I dont now how you do it man. So much stuff for so little dinero. Thanks again!"- Derek Ichimura
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The truth is, we've received LESS THAN 10 complaints about the 'big box,' which is about average for almost any product we've released (there really IS no pleasing some people.) And in some of those cases we've even offered to EXCHANGE the big box for other products of equal value. And many of you will know how truly RARE an offer to exchange is in the magic industry.
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"I love the variety of DVDs and tricks that came with the package."-Greg Blythe
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Anyway, I just wanted to add a bit of 'reality' to this thread. Thanks very much for taking the time to read these words. I sincerely appreciate it. Long live real magic.
Jay
PS. Most of the glowing reviews I've included in this post are from customers who received at least a few substitutions in their big box.
PPS. A couple of days before the launch of the Big Box, we double-checked our math. Turns out many of the boxes actually did NOT contain 'over $500 in products' as advertised. Many of them contained over $600.