@Grant C.(1) , how do you think magic needs to adapt to the times?
Oh boy I could write an entire essay on this but I'll try to keep it brief to a respectable forum post length and to get this conversation back on topic (remember it's about things that magicians are currently doing wrong).
Magic and culture is constantly evolving and at an exponential rate. In the age of information, we can acquire whatever we want whenever we want. This includes food, sex, shopping, education, entertainment.....it's all available within a device that we can fit in our pocket.This has many psychological impacts since we can get instant gratification with seemingly no work put into it. Want a date for the night? Swipe right in an app. Want pizza? Dominos will be right at your door with just a few clicks away. Want more information than all of the library of Alexandria? The internet almost literally has it all. It's all instant access with barely any work or social interaction required.
So how has this impacted magic? Well the same principles apply. Everything is so instant in the industry. Someone could create an effect for Instagram, post it on there, and then release it online for people to learn how to do all within in a week. Due to this, magic effects have the shortest shelf life than ever before. There is always some new hot item that everyone needs to get when only a week later the next best thing comes out. There is very little time to appreciate and master effects before everyone is wanting to learn the next effect in a new flashy trailer.
Same goes for performing. It's so easy now to buy a tutorial, perform it a few times, and then post a video of that effect on Instagram or YouTube since you can correct the video over and over until it's perfect. There isn't any need to go out and practice patter or social skills since it can all be performed online and that instant gratification is just as quick as well. Every time someone hits a "like" or "heart" on social media it gives us a small hit of dopamine which makes us feel good in that moment so we will continue the same behavior to keep getting that feeling of dopamine. It's all instantly accessible with very little effort required.
So that is the state of the industry in the modern world as I see it. I don't see it as a negative or a positive thing. I just see that as how things are and it's up to individuals what they can do with all the modern conveniences. As far as magic goes, I have a couple of suggestions on how magic can stand out in the modern world:
1. Stop Releasing Magic
I don't know what it was exactly, but in the early 2000's there was this trend that is now overwhelming now that you have to release magic in order to a magician. I don't when that ideology came to be but it certainly is here now. I have only been in magic for the past 2.5 years and when I was first starting out and looking at all the cool effects on the popular magic sites, I thought the only way to get my name out there was to release something with a cool and flashy trailer. That mindset couldn't be further from the truth.
My recommendation is for people to create the most mind blowing and wonderful of presentations.....and keep the secret to themselves. Sure they can go ahead and post all day long performance videos on all their social media platforms to get recognition for their craft but they should keep the method to themselves. That way they are the only ones that can provide that experience. It makes them more unique and stand out among a sea of imitators. Getting booked for a gig since only you can deliver a one of a kind of experience will pay way more dividends in the long run than releasing an effect that will be popular for about a week before something new comes along.
2. TV is dead
I predict that in the future TV will no longer be relevant. All of our media will be consumed on internet based platforms where they can be watched at anytime and anywhere. If you look at what David Blaine did for magic in the 90s due to his TV specials, you will see a huge opportunity for a new rebirth in magic like what he did. The only difference is now their has to be a change of platform. In fact most, TV networks are now putting all of their media on YouTube and Facebook. I think magicians need to capitalize on this movement while it's still young and partner with major broadcasting platforms such as YouTube Red and Facebook Live to reach the same mass audience that David Blaine, Copperfield, as well as many others did with the TV platform.
3. Quit being dorky
There is a huge stigma that a magician is that awkward guy with no social skills that you hire for a kid's birthday party to pull rabbits out of a hat. There is a line in Now You See Me 2 that Daniel Radcliffe's character makes about getting into magic since that was the only thing to do since he couldn't pick up girls. I personally would love to see this stigma go away and see a revival of the Houdini/Vernon/Marlo days of where entertainers were held with prestige and mystery.
I want to see magic be sexy again. I want to see it be exotic, mysterious, and captivating again. I want the cards, the top hats, the cups and balls, the sponge balls, and rabbits to all take a break for new trends to take over. Sure they are classics but who honestly walks around with a deck of cards in their pockets besides a guy who does card tricks? If magic was real it wouldn't be confined to all these weird and dorky objects. Instead we would be able to create impossible moments of wonder with seemingly "regular" objects. A great reference to what is really entertaining to people is all the super hero movies and comics out there. That's what magic would really look like if it was real. I believe magicians need to become the modern day super heros that Houdini and his peers were in their day.
4. Change the ethics
Due to platforms such as YouTube, there is so much magic exposure out there. Since this is the age of information and instant gratification, someone could post the work of another magician on YouTube in the form of a tutorial and get tons of fans and followers for it. Since they get that hit of dopamine from all these new "fans", they will continue on releasing other people's work for their own gain.
Instead of the magic industry coming together and publicly renouncing and ridiculing this kind of behavior, you have guys like Chris Ramsay coming out and saying that it's okay to do it now since times have changed and we need to have professionals at least teaching it. His argument is basically to fight fire with fire. Unless he only puts up tutorials of his own creations, my belief is he does not have the right to teach anyone else's work. But you see his channel as well as the Ellusionist channel posting all these tutorials on there and it makes it seem like it's okay to be putting up tutorials.
I acknowledge the argument that if someone wants to look up the method to an effect during your performance, then there is something wrong with the performance itself. I agree with that to an extent but there is always going to be that one guy that is trying to see through everything just so he can appear smarter than everyone else. Saw it for myself at a small magic show in a magic shop in St. Augustine recently. He knew I was a magician and asked if the levitating prop was just fishing line and I promptly replied "It's magic." But now he can go on YouTube and see how it was done since some 12 year old or cocky YouTube wants to get some more likes and followers.
Going back to my first point, if someone chooses to release an effect, they need to educate the ethics and theory of magic along with it. They need to explain why it's beneficial for them to keep it a secret rather than releasing it on YouTube. Bizzaro has a wonderful video of this on his YouTube page about magic piracy. I believe we need to address that more in the industry rather than fighting fire with fire.
5. Practice what we preach
This is a problem I see in YouTube comments, forum threads, and videos such as the one posted here. You will have someone on the internet preaching all day long about how magic should be performed and what the right and wrong ways are to go about it. You will see them write and reply to forum posts and comments all the time but there is just one problem......no one has ever seen them do anything. Sure they can talk the talk, but can they walk the walk?
I was having a conversation in private messages with another user on here about how it's overwhelming the number of people that will participate in SNCs that all they require you to do is make a prediction or write something. But the moment there is a performance based competition, the numbers drop to about 10-15 applicants on a good week. I tried to start a thread of people posting performances (I even included a prize for participating for a select time) and I only got one reply and it was by a guy that just used his video he made for a SNC.
With the all the available video and media outlets out there, why aren't more of us posting what we are actually doing? We don't have to release our secret A-list material but we could at least make promo reels that demonstrate that we are doing exactly what we are trying to preach at. It's so easy to take out a cell phone now and upload a live performance to YouTube. If you see something wrong with the way someone is performing something, then go out and perform it yourself and correct them with an example that they can view. That is why in most of my YouTube reviews I try to include a live performance video to demonstrate I actually put into practice what I say in the review. It's a new era but this saying will always hold true: Actions speak louder than words.
Would love to hear your guys' thoughts and feedback!