Hey everyone!
We usually try to stay out of discussions like this (we are biased, as are several other individuals in this thread). As a general rule, we try to let free conversation flow as much as possible. Personally, I wanted to jump into this thread to set the record straight on a few things. I am not going to discuss Ellusionist, or any other company, as our goal at theory11 is not and has never been to compare ourselves with others. Our goal is to compete with ourselves, and to consistently push the envelope and raise the bar that we ourselves set. I believe our work and the unrivaled reputation of our artists speaks to that effect, so this response does not.
Many of the comments in this thread have been regarding personal preferences, as to what deck or decks you like (or hate) the most. This is a very important distinction: these are personal preferences. theory11 is the largest client of USPC, and accordingly the largest producer of designer, premium playing cards. As a result, and especially as a result of our prolific spectrum of styles, that means that NOT every deck will fit the style of every person. Of course, with decks ranging from street art (Love Me - featured in this month's GQ Magazine) to Artisans and Animal Kingdom - that's okay.
One thing that I do think is important to specifically mention and remember: our charity: water playing cards have, I believe, been the most important deck EVER released, certainly by theory11. We had ONE goal and one purpose in mind for that product: we donated (and continue to donate) 100% of the profits from each sale of it to charity: water. This resulted in over $18,000 in donations in the first 30 days alone - and TENS of thousands of dollars in the months that followed. These playing cards literally changed people's lives, and it's completely due to the support and amazing reception received to benefit a cause greater than ourselves.
With regard to styles: everyone has their own. But I could not be more confident or proud of our work and our success. While Christopher and Steerpike expressed each of their opinions in this thread - and they are welcome to them - they are just that: opinions. Everyone has their own tastes and opinions, and I'm happy to state that our reviews and success overall speaks for itself. Especially one review from David Copperfield - who called Artisans "the best playing cards ever produced."
Our goal at theory11 is not to compete against Ellusionist or any other company. Our goal is to be in a league of our own. We work with world class designers to create the best possible decks. And when it comes to our magic, our philosophy is the same. We bring in
the most respected artists in the world to make sure you have some of the best magic in the world.
theory11 has NOT just released magic tricks and playing cards, though. Among our greatest triumphs isn't a product, it's a platform: The Wire. There are over 2,500 artists registered on The Wire to date, enabling a new global platform for magic creators (and cardistry too!) to share their work and advance the art as a result. This, in addition to many things we do aside from commerce, focused on the community (ranging from Saturday Night Contests to podcasts to live broadcasts like this past Monday, with ten artists in an hour long live panel), all for free.
Our passion is providing theory11 members with the best possible resource for cardistry, magic, and playing cards. We push ourselves every day to provide a better experience and better products. We try to outdo ourselves at every opportunity. Perfection is a goal we will never reach, and it is a goal we will never stop chasing.
You can look down if you want. You can spend time stomping on things you don't like. It is your choice. That said, when you do this you miss everything you could have seen if you looked up. Find the things you like and focus on those. Negativity is rarely helpful, especially when it is simply based on opinion. In this case, there is no positive, meaningful result that can result from subjectively comparing one company to another. For that reason, and many more, I believe it best to close this and return to discussion of other, far more meaningful topics.
// L