Not sure who created the Instant Downloads, but Penguin was one of the first to have them, if not the first one.
If we talk about the tricks produced from each Magic store every one has something.
Penguin has some great downloads and DvD's with Oz Pearlman, Luke Jermay and others, you can learn many sleights and going from Cards, coins, mentalism. Luke is the king of Mentalism. They have no shipping after 25 bucks.
Ellusionist has good things but from my point of view can not be compared with penguin or Theory 11.
Theory 11 has greats DvD's, people say penguin uses many gimmicks but theory 11 uses them to, Panic, Static to name a few. They produce very good things, 1on1 very good, the cards made by them are really good.}
For me Theory 11 and Penguin has the best things.
- Quality products from the two stores.
- Quality service.
- Great Magicians.
And i must ssay theres another store i like
www.dananddave.com/store
Dan and Dave choose only the Best for there store, On-Demand is great, great tricks, sleights, great way to learn from.
Cheers,
Antonio